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Inputs

What a marketing team would cost

5
110
£35,000
£25K£50K
Hidden costs included

Employer's NI (15.05%) · Pension (5%) · Recruitment (15%, amortised) · Equipment (£3K/role) · Training (£1K/role)

Base salaries£175,000
Employer's NI£26,338
Pension contributions£8,750
Recruitment (amortised)£26,250
Equipment & software£15,000
Training & onboarding£5,000
Total true cost / year£256,338
Recommended tierContent Engine
Monthly cost£1,499
Annual cost£17,988
Deliverables bundled14
Availability24/7, 365 days
You save
£238,350
per year · £19,862/mo

Where the numbers come from.

Every figure in the calculator is backed by published UK employment data. No inflated claims.

NI

Employer's NI

15.05% on earnings above £5,000/yr. April 2025 rate. On a £35,000 salary: £4,515 per employee.

5%

Pension

Auto-enrolment minimum 3%. Most competitive employers: 5-8%. We use 5%.

15%

Recruitment

Agency fees: 15-25% of salary. Internal hiring: £3-5K per role. We use 15%, amortised.

£3K

Equipment

Laptops, Adobe, Mailchimp, SEMrush, Hootsuite, desk space. £3,000 per person per year.

£1K

Training

Courses, conferences, certifications, onboarding time. £1,000 per person per year at minimum.

£1.5K

Our pricing

Content Engine £1,499/mo is the flagship for £500K-£2M stores. Starter £499, Enterprise from £4,500. All prices exclude VAT.

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