First Client Deep Dive

One client.
Every service, live.

We're new. This is our first client, and every service in the Content Engine is running for them right now — email, social, blog, reporting, ad intelligence, voice AI. Judge us on what we've built, not what we've promised.

The Client

British Heritage Footwear Brand (Est. 1919)

A century-old British menswear footwear brand on Shopify, running both a direct-to-consumer store and a wholesale channel into independent retailers. They needed a complete marketing operation — without the headcount or the stacked agency fees. We built it, and we run it.

6
Services running live
3
Social platforms, daily
2
Email streams, DTC and wholesale
24/7
Voice AI coverage

Delivered Services

Everything they got

Social Media

Instagram, Facebook, X · daily

Full content calendar across Instagram, Facebook and X. Brand-locked AI imagery with multi-aspect ratios (16:9 for X, 1:1 for IG and FB). Every post approved by the client before publishing.

Email Marketing

DTC + wholesale streams

Two completely separate email streams — one for the direct-to-consumer subscriber base, one for independent retail partners — with their own tone, their own offers, and their own calendars. No DTC data ever leaks into retail communications. Segmentation, flows and transactional sends all handled.

SEO Blog

Daily · automated

SEO-optimised articles published automatically to Shopify. Topics cover care guides, craftsmanship, styling — all brand-appropriate. Schema markup, internal linking and heading structure handled.

Ad Intelligence

Google + Meta · twice daily

Automated analysis engine monitoring Google and Meta ad accounts twice a day. Catches creative fatigue, negative-keyword gaps, quality-score drops and budget waste. Urgent findings pushed to the client instantly.

Reporting

Weekly · automated

Comprehensive weekly performance report covering funnel analysis, audience growth, email revenue, content performance, search terms and MER trends. All pulled automatically from first-party sources — no more manual spreadsheet tracking.

Voice AI

24/7 customer service

AI voice agent handling inbound customer queries around the clock. Product knowledge, order status, returns — all without staff involvement.

Nothing goes live without their say

Every piece of content — social, email, blog — passes through an approval workflow. The client reviews and approves from their phone. One tap. Full control retained.

New-client onboarding

Live in seven days

Our first client took longer because we were building the pipelines while we ran them. Those pipelines exist now — which is why new Content Engine clients go live inside a week.

Days 1–2: Connect

Shopify, email, social and ad accounts connected. Brand guidelines, product catalogue and visual identity ingested. Approval workflow configured in Telegram.

Days 3–5: Generate

First content batches produced across every channel. Brand-locked imagery, email copy, social posts and the first SEO blog draft. Everything staged for approval.

Days 6–7: Live

All services running in production. First weekly report scheduled. Ad intelligence active. Voice agent answering calls. Continuous improvement from there.

What we handle

The full operation, running.

Two sides of the same client — consumer content and wholesale intelligence — both handled end-to-end.

Consumer content

DTC & social output

From a quiet, inconsistent cadence to a full daily content calendar across Instagram, Facebook and X, plus a DTC email stream tuned to the subscriber base. Every piece approved by the client before it goes live.

  • Full approval workflow — one tap from the client's phone via Telegram
  • AI-generated imagery matched to brand guidelines
  • Platform-specific formatting (16:9 for X, 1:1 for IG and FB)
  • DTC email calendar kept entirely separate from wholesale

Wholesale & intelligence

Retailer comms & reporting

Separate wholesale email pipeline for independent retail partners — trade pricing, merchandising support and dedicated content. Weekly automated performance reports pulled from first-party sources. Ad intelligence engine monitoring Google and Meta twice a day.

  • Retired the manual spreadsheet tracking entirely
  • Ad review automated twice daily — urgent findings pushed in real time
  • Competitor monitoring active across all channels
  • No DTC data ever leaks into retail communications

See what we'd automate for you.

Free audit. No obligation. We'll show you exactly which services would apply to your brand.

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